Building relationships in business
By Jennie in Business | 6 comments
These days, when people are looking to hire new employees, they want a host of different skills. After all, the job market is a little bit meager, so you can afford to be more selective with whom you hire. One of the primary traits that managers are looking to attract is relationship building. Now more so than ever, relationships are at a premium in business. You have to constantly be building bridges to new opportunities, or you will suffer the fate of many failed businesses before you.
The smartest business people are now reaching out to their customers in a way that they never have before. They not only want to say thanks, but they want to do so with a program that will give the customers something in return. Loyalty programs, as they are being termed, are an excellent idea for getting your business to where it needs to be.
Simply reaching out and building relationships that was is not enough, though. A successful business is one that is going to work well from the inside out. This is why safety incentive programs for employees are important, too. They need to know that doing a good job is going to get them recognized.
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Jose Martinez | Mar 22, 2009 | Reply
As a Hispanic business owner who caters to an almost totally Hispanic customer base, I know all too well the importance you talk about. If I didn’t use some type of rewards program, I would lose my customers to another business that did very quickly.
Bill Williams | Mar 22, 2009 | Reply
You know a great example of this are those grocery store membership cards. Like the ones where if you have a card the green beans cost a lot less than if you didn’t have the card. Unfortunately I forget to bring mine with me half the time!
Jimbo Gephart | Mar 23, 2009 | Reply
You just barely touched on it, but safety rewards are a huge incentive. It makes employees look out for one another more than if everyone was just looking out for themselves. Suddenly it’s in your best interest to look out for others.
Ralph Johnson | Mar 23, 2009 | Reply
It is true that employers are looking for the very best of the best candidates. The job pool is huge right now. If you know how to build business relationships you do shine above the rest.
Geoff Smith | Mar 23, 2009 | Reply
No doubt that many businesses do fail because they don’t recognize this concept. There is much more to modern business than slapping together a product and putting it on store shelves. Perceived value is as important as real value.
Kaylee McFarlin | Mar 23, 2009 | Reply
I know first hand how meager the job market is. And I agree with your thoughts on relationship building. That is why my resume is heavy with the idea that it is part of my business philosophy.